General information
Join our CFAO MOBILITY Division!
MEETING THE MOBILITY NEEDS OF BUSINESS & INDIVIDUALS
Mobility is one of the keys to development on the Continent.
We must constantly fi nd the most efficient mobility solutions for the greatest number of people.
Wherever we operate, we need to move from selling vehicles to providing mobility solutions for everyone.
Our Offer includes the complete automotive offering , including, two-wheelers, marine engines,coaches, lorries, handling equipment, tyres and spare parts.
Our production and assembly sites in Africa are a shining example of our commitment to actively support industrialisation in the region and creating an affordable offer.
We looking for a Purchasing, Sales & Marketing - Marketing Assistant M/F based : Kenya
Job description:
Main Purpose
The BYD Marketing Executive helps the Head of BYD and BYD Sales Manager to innovate, design and execute the most disruptive and impacting marketing actions to establish BYD brand in Kenya and help maximize BYD sales.
Main Responsibilities
a) Coordinate the development and implementation of BYD marketing strategy in Kenya, in line with the overall BYD strategic objectives to facilitate achievement of sales targets
b) Coordinate the marketing budget of BYD to ensure the allocation of sufficient funds for successful implementation of the marketing strategy, still monitoring and controlling the management of costs with a strong ROI (Return On Investment) mindset
c) Strategize and execute marketing campaigns with sales activities to create synergies between marketing and sales
d) Develop strongly and in a disruptive manner the implementation of the social media strategies for BYD (Instagram, Tiktok..), to create a huge online presence and customer engagement
Profil request:
Minimum Level of Academic and Professional Qualification
a) Bachelors’ Degree in a Business related field from a recognized institution.
b) Post Graduate Degree/Diploma in Marketing
Minimum Level of Experience Required
a) 3-5 years working experience in Marketing from a reputable organization
b) Track-record in disruptive innovative digital marketing
c) Experience in developing and implementing business development strategy
COMPETENCIES
Technical a) Great communication skills, especially with social media
b) Excellent marketing knowledge, with successful experience in marketing campaigns and new brand establishment
c) Strategic business development and execution skills, with analytics and measuring return on investment (ROI)
Functional
a) Very creative and innovative thinking
b) Presentation skills
c) Project management
d) Negotiation Skills
e) Communication Skills
Behavioral
a) Business Acumen - Knows how business works; knowledgeable in current and possible future policies, practices, trends, technology and information affecting the business; knows the competition; is aware of how strategies and tactics work in the market place
b) Strategic agility - Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can create competitive and breakthrough strategies and plans; can articulately paint credible pictures and visions of possibilities and likelihoods
c) Perspective - Looks toward the broadest possible view of an issue/challenge; has broad-ranging personal and business interests and pursuits; can easily pose future scenarios; can discuss multiple aspects and impacts of issues and project them into the future
d) Technical learning - Is good at learning new industry, company, product or technical knowledge
e) Quality decisions - Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of your solutions turn out to be correct and accurate when judged over time
f) Problem solving - Uses rigorous logic and methods to solve difficult problems with effective solutions; is excellent at honest feedback; looks beyond the obvious and doesn’t stop at the first answers; probes all fruitful sources for answers
g) Interpersonal skills - Is self-aware, and has ability to relate with people across all levels of seniority as appropriate, to ensure achievement of personal targets
h) Organisational positioning skills - Understanding of organisation structure both formal and informal, is sensitive to how people and organisations function; politics as a necessary part of organisational life and works to adjust to that reality.
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