We are looking for a dynamic and experienced Digital Marketing Specialist to join CFAO Holdings South Africa's Communication Department. The successful person will drive our online presence internally and externally to new heights. This is a locally based permanent contract in Johannesburg, South Africa.

As a Digital Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing strategies across various online channels like social media, email, search engines and internal corporate communication campaigns. This includes creating and managing content, analysing data to assess impact, and monitoring brand consistency to achieve business goals while staying updated on the latest digital trends and technologies.

Experiential and Educational Requirements

• Matric
• Relevant qualification in Marketing, Communication or related field (advantageous)
• 5+ years of Digital Marketing including content creation experience.
• Demonstrable experience creating and managing social media campaigns across various platforms.
• Proficient in English – both written and spoken.
• Proficiency in graphic design, and video creation and editing skills (Canva, Adobe Suite, CapCut, etc.)
• Proficiency in copywriting, layout, and publishing.
• Proficiency in digital marketing tools (Meta, Business Suite, etc.)
• Experience with analytics and reporting tools (e.g. Google Analytics, Hootsuite, Meta Insights etc.).
• Advanced proficiency with MS Office (Excel, PowerPoint, Word).
• Proven Project Planning / Project Management experience.
• Ability to multitask, prioritise tasks, and work under tight deadlines.

Duties and Responsibilities

Strategy Development:

• Develop and execute data-driven digital marketing strategies aligned with business objectives and the Communication and Engagement Strategy.
• Develop and implement effective audience segmentation and targeting strategies to reach the right users at the right time.
• Oversee brand positioning and digital presence to enhance visibility in the market.

Content Management

• Create and implement effective and engaging content, including but not limited to copywriting for social media, newsletters, thought leadership posts, website content, etc.
• Schedule and publish content, ensuring optimal audience engagement and consistency.
• Experiment with new formats and creative approaches for content to enhance user engagement (internal and external).

Social Media Management

• Develop, plan and manage digital marketing campaigns, across multiple platforms, including SEO/SEM, email marketing, and social media.
• Engage with followers, respond to queries promptly, and monitor customer reviews.
• Implement social listening tools to enable the group to monitor social media sentiment across subsidiaries, ensuring adherence to group policy.
• Identify opportunities to leverage content and followers across subsidiary platforms and profiles to enhance the group’s metrics and impact.

Analytics and Reporting

• Measure and report on the performance of all digital content and assess against identified goals (ROI and KPIs), finding trends and areas for optimisation.
• Create consolidated reports to track and monitor digital media impact.
• Experience in optimising social media profiles and user engagement

Competitor & Market Analysis

• Identify trends and insights, optimise spend and performance based on the insights.
• Stay ahead of industry benchmarks, latest trends, competitor activities, and best practices in online marketing and measurement tools to enhance digital effectiveness.
• Evaluate emerging social media platforms and technologies.

Relationship Management

• Collaborate with relevant stakeholders 

Budget Management

• Manage and allocate budgets