The purpose of the Digital and Internal Communication role is to develop and implement effective communication project plans that enhance employee engagement and ensure the alignment of internal messaging with the company’s digital presence. This role serves as the bridge between internal teams and digital platforms, leveraging tools and channels to deliver clear, consistent, and impactful communication that drives collaboration and supports business objectives.

To perform this job successfully, the appointed individual must be able to perform each essential duty / key performance area satisfactorily. This list of key performance areas is not exhaustive and may be changed / supplemented to accommodate business needs from time to time:

Digital Communication with Agency:
o   Develop and execute comprehensive digital content plans for each platform to ensure that set KPI’s with the PR Agency is achieved, including YouTube channel.
o   Regularly review and refine digital plans/content to adapt to changing needs and ensure engagement
o   Create digital campaigns and measure the performance.
o   Writing of the monthly report.
o   Oversee the weekly competitors report.
o   Provide regular reports with insights and recommendations to improve digital communication based on the monthly report and weekly competitors report.
o   Research latest trend on digital communication to implement in the company.
o   Create and implement digital strategy.
o   Oversee the production of videos.
o   Oversee the Google adverts.
o   Social media campaigns.

Website with Agency:
o   Ensure that the website content is updated monthly and aligned to the latest trends.
o   Optimise SEO.
o   Ensure that lead generation is distributed to Sales Managers and constant improvement on lead generation is required.





Internal Communication:
Co-ordinate quarterly internal MD Talks video.
Gather, edit, and write engaging content for internal platforms (e.g: emails, newsletters, handovers and App Communication tool).
Analyse feedback to measure the impact of communication efforts and identify improvement opportunities.
Communicate the advertising and PR to the employees as we receive them.
Internal communication campaigns and launches.
Internal Communications from CFAO SA:
Support the Engagement strategy from CFAO SA and roll-out projects.
Update the Champions list and drive actions with them.
Fulfil the role of Champion for National and drive the message and create energy.
Post content on the TEAMS channel.
Use the mascot Lifty in internal communication and make it part of the company.
Gather info and write articles for InTune.
CFAO Community:
Post our articles on CFAO Community.
Drive our staff to interact with CFAO Community.
Action and drive projects on CFAO Community.
Updates needs to be communicated to the company.
Advertising:  
o   Create annual advertising plan for all the divisions that aligns to the content plan, with Agency.
o   Keep evidence of the adverts and include it into the monthly report.


Public Relations (articles):
o   Create and manage the annual content plan.
All content must be aligned to the style, quality and tone of the company.
o   Arrange and host PR sessions with internal managers and agency/writers.
o   Create a content strategy that aligns with advertising to the target audience at the correct time.
o   Keep record of all articles on TEAM channel.