Join our CFAO MOBILITY Division !
MEETING THE MOBILITY NEEDS OF BUSINESS & INDIVIDUALS
Comprising the most extensive vehicle retail network in Africa, we provide all mobility-related sectors with a multi-brand offer, partnering with global automotive manufacturers : sales of new and used vehicles, short or long-term rentals, fleet management and maintenance.
Our Offer includes the complete automotive offering , including, two-wheelers, marine engines, coaches, lorries, handling equipment, tyres and spare parts. Our production and assembly sites in Africa are a shining example of our commitment to actively support industrialisation in the region and creating an affordable offer.
We looking for a HEAD OF MARKETING M/F based
: South Africa
Job Description :
PURPOSE OF POSITION:
As the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, generate leads, and increase sales for our automotive brand. You will lead a team of marketing professionals to develop and implement innovative marketing campaigns across various channels, including digital, print, and experiential.
MINIMUM QUALIFICATIONS/REQUIREMENTS:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 10+ years of experience in marketing, preferably in the automotive industry.
- Strong leadership and management skills.
- Proven track record in developing and executing successful marketing campaigns.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
- Proficiency in digital marketing tools and analytics.
Desired Skills:
- Experience in CRM and marketing automation tools.
- Knowledge of automotive industry trends and regulations.
- Ability to work under pressure and meet deadlines.
- Passion for the automotive industry and its products.
Profil Request :
KEY DUTIES AND RESPONSIBILITIES:
Strategic Planning:
- Develop and execute a comprehensive marketing strategy aligned with the overall business objectives.
- Conduct market research and analysis to identify target audiences and market trends.
- Set marketing goals and KPIs to measure the effectiveness of marketing initiatives.
Brand Management:
- Oversee the development and maintenance of the brand identity and messaging.
- Manage brand reputation and crisis communication.
- Collaborate with design and creative teams to produce high-quality marketing materials.
Digital Marketing:
- Lead the development and execution of digital marketing campaigns, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media, email marketing, and content marketing.
- Optimize website and mobile app performance.
- Utilize data analytics to measure the effectiveness of digital marketing efforts.
Traditional Marketing:
- Manage traditional marketing channels, such as print advertising, TV commercials, and radio advertising.
- Coordinate with media agencies to plan and execute media campaigns.
Event Marketing:
- Plan and execute marketing events, such as product launches, test drives, and customer experiences.
- Collaborate with event organizers and vendors to ensure successful event execution.
Sales Enablement:
- Develop sales enablement tools and materials to support the sales team.
- Collaborate with the sales team to identify marketing opportunities and address their needs.
- Budget Management:
- Develop and manage the marketing budget.
- Monitor expenses and optimize resource allocation.
Team Leadership:
- Lead, mentor, and develop a high-performing marketing team.
- Foster a collaborative and innovative team culture.